Advertising can be a powerful force – for good or bad. A recent FTS rescue in the Democratic Republic of the Congo proves the point.
Three teen girls from the village of Nobili thought they were being hired to be waitresses. Instead, they were quickly forced into prostitution. The restaurant owner advertised that the girls were on the menu. As a result, the restaurant was always crowded with men.
Fortunately, Free the Slaves was advertising, too. The girls heard community service announcements on local radio about our Congo project, Jisia Na Haki (gender and justice). Our Congo project partners organize local villagers into protection committees that educate victims and the vulnerable about their rights – in person and on the air.
One of the girls heard our radio message and contacted a protection committeeleader, who called police. The girls were freed, the restaurant was closed and the owner was arrested. Galvanized by this success, officers launched a wider intervention in surrounding communities and dismantled six other pubs that were operating brothels.
Spreading awareness spreads freedom. When trafficking victims learn that freedom is possible, they take action. Learn more about our work in the Congo here.
Advancing Survivor Leadership in the Fight Against Modern Slavery
Our approach to survivor engagement is rooted in collaboration, demonstrating the power of collective action in the fight against modern slavery. By creating spaces where survivors can lead and advocate for their rights, we not only empower individuals but also strengthen global efforts to end modern slavery.
