You know that fighting slavery is catching on with students when it’s getting attention from MTV! The network’s college channel, mtvU, has launched a new campaign this semester to tap into the growing student movement to end slavery. The goal: make it easy for young people to take action.
The mtvU Against Our Will Campaign will spotlight student actions and connect students with ways to get involved. Free the Slaves is one of three organizations that advised mtvU on crafting the campaign.
“Students are a powerful engine for social change,” says MTV President Stephen Friedman, “and mtvU is proud to give them a national megaphone.” The campaign was launched at the Clinton Global Initiative annual conference in New York today.
The mtvU channel broadcasts to dining areas, fitness centers, student lounges and dorm rooms on more than 750 campuses, reaching nearly nine million U.S. college students. If you aren’t on campus, you can see campaign public service announcements and short video features online.